Your best dish photo just went out and the DMs are rolling in — “do you take reservations?”, “open Sunday?”, “can you do a party of 10?” By the time someone checks the inbox between services, half of them have gone cold. Instagram DM Automation replies in seconds, qualifies the guest, and turns the conversation into a booking.
What it ships with
- Instant AI replies to Instagram DMs in your restaurant’s voice
- Story-mention and comment-triggered flows (“comment BOOK and we’ll DM you the link”)
- Guest qualification — party size, date, occasion — handled in the DM
- Routing of booked guests straight into the CRM reservation pipeline
- The same conversation engine as the AI Chatbot, so answers stay consistent everywhere
The flow (step-by-step)
1. A DM lands
From a food post, a story mention, or a comment trigger.
2. The AI replies in seconds
Answering the question and gently steering toward a booking.
3. It qualifies and books
Date, party size, occasion — captured and confirmed, with a booking link if needed.
4. Routed into the CRM
The guest becomes an owned contact in the reservation pipeline, ready for reminders.
What you can expect
Social-driven restaurants leave real money in unread DMs. Replying instantly — instead of hours later — converts far more of that attention into actual covers, and every conversation becomes a contact you can re-engage long after the post stops trending.
Setup & customization
Pre-built: the DM auto-reply, the comment/story triggers, and CRM routing.
What you tune in your 10 dedicated hours: the trigger keywords, the brand voice, and the handoff rules for conversations that need a human.
Compliance notes
DM automation runs within Instagram’s messaging policies through your authorized connection. If a guest opts into SMS during the conversation, consent is captured and logged, and STOP/HELP plus quiet hours are honored.
Instagram DM Automation is one of eleven features inside the $997 one-time Restaurant Snapshot. Get the snapshot or book a walkthrough to see a DM turn into a booking.